Expert lectures (30-105 min + 15 min Q&A)

- How to understand Finns? Finnish perception of the world comes from our history as a small nation located at arctic latitudes on the Eastern edge of civilized Europe, at the border between East and West. It will be easier to sell products and services to Finns if you understand them.
- Future warfare. Emerging technologies and changing societies will have disruptive impacts on warfare: why, where and how wars will be fought at strategic, operational and tactical level.
- Finnish operational environment. Our operational environment differs in many ways from most, if not all, other countries. It can be described through six factors: The Baltic sea, geographical location, climate and weather, terrain, neighbouring countries and Finland as the happiest nation in the world. These factors have both obvious and not-so-obvious implications from sales arguments to technological choices and product designs.